I think there are some spiritual issues, and, however counter-cultural it is, I don’t think we are doing our job if we don’t address those issues. Let’s consider the two most obvious ones.
First, millennials are not growing up with a biblical understanding of stewardship. We are not helping them to understand that they are not given wealth simply to consume it on themselves. Most millennials have no sense of responsibility to help anyone else. They see themselves as not having the resources to help others even if they wanted to … and they can show you their low bank balance in seconds from their new iPhone. While I don’t want to miss that one of the ways God blesses people is materially, I also don’t want to miss the strong warnings of Jesus about those who are wealthy, particularly when they consume the wealth on themselves (Luke 16:19-31).
Second, millennials are tending to define themselves by the products they buy. They have witnessed a steady stream of commercials since they were old enough to hold up their heads that have told them that their lives would be warm, happy, and … um, sexy if they would only buy … you fill in the blank: everything from shampoo to sports cars. They tend to see their stuff as extensions of who they are, ways that they define themselves. Not a problem … except that Jesus expects for our identity to be defined by HIM.
So, what do we do? How do we address this cultural trend toward consumerism that is like the air our students breath?
- We point out the push toward consumerism. Watch commercials with students and ask them to talk about the claims made by them. When they talk about needing a new phone, or new shoes, or a new car, ask, Why? Ask students what they think drives us to always want more stuff.
- Make the case for stewardship. I don’t mean just to get them to give a tenth to the church. I mean, ask them to think about why God has blessed them with so much…and what they think is required of them since He did.
- Give students real experiences to invest in people from poor cultures. It is amazing how much students are willing to give away when they see the need in front of them.
- Teach students to practice contentment. Every ad they see is designed to get them to be discontent, to want something. Teach them to say, “You know, I have everything I need. There is nothing I need and nothing I really want.” OK, maybe that’s a stretch, but we should at least help students to question their own constant desire for more.
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