Have we, as American pastors, given up our calling as shepherds and unknowingly become fast food entrepreneurs who are building a religious business and not a church? Before I dive into this, let me first confess. I am the pastor of a church with several big buildings, one of them with a cafe and a bookstore that sells products. Our stage is backed by a huge high definition screen and surrounded by lights of every color.
In many ways, we are not unlike any other mega church in America because, we too, have used marketing techniques to attract a crowd on Sundays. But, the internal conversations among our leaders are shifting. We want to be what Eugene Peterson calls “a company of pastors” and not a company of shopkeepers. Church is not a product to be consumed like a gym membership, but rather a holy gathering of sinners who are becoming saints because of grace.
via newlifeblogs.com
Fast food marketing will be happening in the market itself or there will be a special place for this event.
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